Carrying a somewhat outdated travel bag, the pace is a little heavy. If you don’t say it, the reporter may not recognize it. The middle-aged man who is coming slowly and slightly tired is the annual sales of this company. Wang Benshan, chairman of the billion-dollar Zhejiang Rifa Precision Machinery Co., Ltd. (hereinafter referred to as "Rifa Precision Machinery").
Wang, who majored in silk machinery, is always an expert in this field, and he has been engaged in R&D and management for a long time. During the lowest period of China's metal cutting market, he had a unique vision and set his sights on the field of precision machine tools. In 1998, he started from scratch and set up Xinchang Rifa Precision Machinery Co., Ltd., dedicated to the research and development of precision machine tools.
"At that time, I found that foreign CNC machine tools accounted for more than 70% of the domestic products, and the market space was quite large. What I envisioned was not to compete with the remaining 30% of domestic products, but to compete with foreign markets, so I also proposed at that time ' The concept of revitalizing the national machine tool industry'." Mr. Wang said.
Subsequently, Mr. Wang began to lead the company’s team to actively research and develop, expand the market, take the road of socialized mass production, break the artificial boundaries of CNC machine tools, and carry out disruptive innovations, making Rifa Precision Machinery the first company in China to enter metal cutting. Private enterprises in the CNC machine tool industry.
Technology research and development, talents are indispensable. In order to better carry out R&D work, Mr. Wang has searched and rushed around and recruited nearly 30 high-tech talents from other places. "I clearly remember that on the thirteenth of the first lunar month of 1999, the company ushered in the first batch of CNC machine tool talents. Although only six were left in the end, it was a good start."
Since then, Mr. Wang has continued to devote himself to product research and development, and based on previous market research, to provide customers with design solutions. "We develop whatever the customer needs. Most of the company's investment is spent on product research and development, so that it has been losing money for the first two years." Nevertheless, the company has never been stingy with R&D personnel. From 1998 to 1999, R&D personnel The annual salary is already 80,000 to 100,000.
It is the continuous efforts day and night. In that year, the company developed the first product RFCZ16. Ningbo Yunsheng Company was originally disgusted with domestic equipment. After two nights of product trials, Ningbo Yunsheng Company gave a thumbs up and has been a loyal customer of Rifa Precision Machinery ever since.
Rifa Precision Machinery has continuously expanded research and development. Based on the development of CNC machine tools in the first year, the vertical machining center was developed in the second year, and the horizontal machining center in the third year. The original products were serialized and continuously improved. Perfect, achieved the development of a new product in one year, and perfected a series of products in the following year.
"As long as you ask, let us do the rest." Mr. Wang said that customers buy not only technology, but also services. Therefore, he pays special attention to service, helping customers make process plans before sales, helping customers select suitable product models during sales, helping customers install and debugging after sales, and conduct personnel training.
Once, a company in Jiangsu that makes motorcycle crankshafts brought a truck of products to the company for product test cutting, and then bought three or four hundred machine tools with satisfaction. During the subsequent use, a machine had a problem. After receiving the call, Mr. Wang rushed to Jiangsu with accessories. "There was no expressway at the time. I drove for six or seven hours, and it was already 12 o'clock in the night to Jiangsu." Recalling this experience, Mr. Wang appeared calm and indifferent, "Customers are God, and our aim is to customers in the province." Arrive within 24 hours, and customers from outside the province will respond within 24 hours.” It is also based on such perfect after-sales service that Rifa also has a loyal customer base. After starting to segment the market in 2006, Rifa Precision Machinery opened the motorcycle crankshaft market through this company in Jiangsu.
Only by continuous innovation can the company maintain its vitality forever. Mr. Wang has a keen sense of smell. In recent years, he has set his sights on the aerospace field and realized the application of CNC machine tools in the aerospace market segment. Beginning in 2013, Rifa Precision Machinery cooperated with Zhejiang University to develop honeycomb processing equipment, and subsequently established Rifa Aviation Equipment Company, which specializes in the development and manufacture of special aerospace processing equipment and digital equipment systems, aerospace high-precision parts and tooling Fixtures and other equipment. In 2014, after a series of market research, Mr. Wang acquired the Italian company MCM. 50%-60% of its customers are engaged in the aviation industry. Mr. Wang accelerated the pace, expanded the industrial chain, and formed the world's longest product line in the aircraft manufacturing industry. The transformation from metal material processing to non-metal material processing has truly realized the "Dream of Daylight·Aviation".
"Our company's bearing special-purpose grinding and super automatic production line occupies more than 50% of the domestic market, and is currently the domestic leader. The overall market competitiveness of the company is among the top five in the country, and it has been rated as the'Top Ten Enterprises with Comprehensive Economic Benefits' for eight consecutive years. "Speaking of these honours, Mr. Wang didn't have much complacency, because in his heart, there were still goals farther away. Rifa Precision Machinery's annual R&D expenditure accounts for 4% of annual sales, and scientific and technological talents account for 1/3 of the company's white-collar workers. Mr. Wang led the company to develop in the direction of automation, and strive to realize machine substitution. At present, unmanned production has been realized in many fields.
For a company, more than ten years is not too long, but from the perspective of development, Rifa Precision Machinery is undoubtedly a dark horse. President Wang played the role of a technology leader, led the company's R&D team to innovate continuously, and strive to build a world-renowned enterprise, realizing the company's vision of "becoming an agile international company".
