The theme of the 2015 CEO International Forum for the Machine Tool Manufacturing Industry is "New Economic Normal and Competitive Growth". Wang Benshan, Chairman of Rifa Precision Machinery, was invited to attend the forum as a roundtable dialogue guest. In the dialogue, he mentioned a point of view-the reality of the new economic normal The performance is the decline in demand. In this situation, risks and opportunities coexist. For the rookies in our industry, it provides the possibility of overtaking in corners.
Chen Huiren——Executive Vice Chairman and Secretary General of China Machine Tool Industry Association:
As a globally influential machine tool manufacturer, Shenyang Machine Tool has not stopped its active exploration and practice of transformation, upgrading and adjustment under the strong impact of market changes. In recent years, some transformation ideas and adjustment measures have also received extensive attention from the industry. Yamazaki Maza Ke is one of the leaders in the global machine tool manufacturing industry. It entered the Chinese market as early as the 1970s. In recent years, it has significantly increased its investment in the Chinese market. It has established technical centers in Shanghai, Guangzhou and Dalian in 2013. The second largest factory in China has officially started production. Please share with you the company's competitiveness growth strategy under the new normal of China's economy.
Guan Xiyou——Chairman of Shenyang Machine Tool (Group) Co., Ltd.:
In the past 10 years, we have taken the path of being big first and then strong. It is a choice that will never regret. Our choice is related to the history of Shenyang Machine Tool. Shenyang has the reputation of "the hometown of machine tools" and bears the historical mission of replacing imports. The current new normal is that some people think that the economy has entered a medium-to-low speed growth, and some people think that it is a change in form. I personally think that it is insufficient innovation ability.
Four important signs that an enterprise has fully entered the stage of innovative development: First, customer needs are the source of innovation. We didn't really think about our customers before. Now that the Internet age is coming, it is no longer possible not to be customer-centric. In this exhibition, we defined a new category of machine tools, called smart machine tools. The most important thing is that the user’s use and pricing are in the hands of the user; second, entrepreneurial behavior, risky behavior, this behavior must be risky, because it has not been done. , Whether it is a product or a model, we must be unique before we have the possibility of survival; third, since we want to innovate, we must carry out resource reorganization; fourth, innovate new demands.
When formulating the 13th Five-Year Plan, I said that enterprises should create product uniqueness through technological innovation, and through organizational model innovation to truly turn us into a customer-centric organization, the interests of customers and the interests of the enterprise must be linked together. , To achieve a new economy of sharing and win-win.
It has never been seen that we are on the same starting line with the world. In this process, the government has created an environment for us to innovate, and it is fundamental for companies to innovate business models with customers as the center.
Dong Qingfu-President of Yamazaki Mazak (China) Co., Ltd.:
Mazak first built the Ningxia Little Giant Machine Tool Company in 2000 and the Liaoning plant in 2013. The establishment of these two plants is a close integration of IT technology and manufacturing technology.
In order to popularize intelligent manufacturing among Chinese enterprises, Mazak China held the MTF Manufacturing Future Exhibition. Since 2004, 11 sessions have been held. We invite customers in, open to Little Giant workers, let customers understand the elements of factory intelligence, and discuss intelligent manufacturing together.
Intelligent elements, first of all, intelligent equipment, Mazak's more representative turning-milling compound machine tools plus robots, implementing intelligent manufacturing units, the operating rate of the FMS equipment in the two factories has reached more than 85%, which greatly guarantees the quality And equipment operating rate. In addition, there is the intelligent production center CPC, which independently develops PDM product data management, CRM customer relationship management and other software and systems in terms of management intelligence. In terms of service intelligence, Mazak machine tools are equipped with Mazak system remote monitoring. When a failure occurs, the 24-hour online service hotline will promptly grasp the situation and guide in time, and eliminate the failure in time.
Mazak’s intelligent products have appeared at the exhibition many times, from 7 types of intelligent products to 12 types of intelligent products with different intelligent functions. This exhibition launched a new Mazak system to Chinese customers—— Smooth technology, based on smooth technology, developed the seventh generation of Mazak CNC system. Mazak hopes to succeed with customers and grow together with China's manufacturing industry.
Chen Huiren:
Siemens is one of the main promoters and participants in the formation of the German Industry 4.0 strategy. Combining Industry 4.0 to talk about Siemens automation and digital factories, how can Siemens seize the opportunities in the Chinese market and enhance its competitiveness? As a typical representative of a growing company in China's machine tool industry, Rifa Precision Machinery has shown a strong upward trend against the trend in the context of increasing downward pressure on the entire industry. Chairman Wang, please share with you about the contrarian realization What strategy has been adopted for the strong rise? Beijing Jingdiao focuses on the R&D and manufacturing of small tool engraving machines. Recently, it has sprung up. In just a few years, the company's business scale has reached 3 billion yuan, and its sales revenue has increased by 150% year-on-year. This phenomenon is very special. Please Jingdiao's Mr. Zhang shared with the guests.
Xia Weizhong-Vice President of Siemens (China) Co., Ltd. Digital Factory Group, transported to the general manager of the control department:
The arrival of the new normal is not a bad thing, but it provides us with opportunities for precipitation and brings us stronger comprehensive competitiveness in the future global manufacturing competition. After the 2008 economic crisis, many politicians and entrepreneurs realized that a strong industry and manufacturing industry is a very important basic condition for any country to ensure employment, stabilize economic growth, and promote social peace, fairness and happiness, because of the emphasis on manufacturing. Increasing.
China has always been a big manufacturing country, not a strong manufacturing country. From big to strong, it can use the time of the new normal to precipitate our core competitiveness.
What are the challenges for manufacturing companies at this time?
The first is to deal with, and the response is to optimize in all aspects, starting from product design and production planning, rather than from production engineering, production line design, to production implementation; the second is software integration in the entire production process.
Everyone will think that Industry 4.0 is very ambitious, or quite mysterious, and quite remote. In fact, none of these technologies does not exist without innovation. Whether it is Industry 4.0, Made in China 2025, or advanced manufacturing, in fact, it is to strengthen the support for the needs of users at various technical levels, and to achieve the ultimate user experience. I think this is an opportunity for Chinese companies to stand on the same starting line as the world's manufacturing industry.
In the future, the core competitiveness of enterprises will not only strive to produce high-quality products, but also require us to produce high-quality products in the correct form. As one of the backbone enterprises of Industry 4.0, Siemens hopes to cooperate with many enterprises, including Competitors, together to create a complete manufacturing ecosystem in the future, because this cannot be achieved with the efforts of one family.
Wang Benshan-Chairman of Zhejiang Rifa Precision Machinery Co., Ltd.:
Rifa started as a textile machinery. In 1997, when the machine tool industry was at its lowest point and all machine tool manufacturers were state-owned enterprises, Rifa entered the CNC machine tool industry. At that time, its positioning was relatively clear. At the beginning of its establishment, it proposed the mission of the enterprise— —In the field of electromechanical product manufacturing, we provide customers with single equipment, sections, workshops, and combined production lines for industrial processing, and assist customers in realizing digital factories. In the past few years, we have been adhering to the mid-to-high-end market positioning, differentiated competition, and market segmentation, ranking first in domestic market segments such as wheel hub units and bearing production lines.
The new economic normal is the coexistence of risks and opportunities. For the rookies in our industry, it provides the possibility of overtaking on the corners. Opportunities come in two forms: one is internal, accumulating strength and continuously improving technology research and development products; the other is extension Type expansion refers to technical products, not to scale. As a listed company, because of its advantages in the capital market, we have gone the other way.
Share the experience of acquiring Italian MCM: First, MCM went to a total of three times. The biggest attraction to me is the advancement of technology, including the accuracy of the machine tool. Ferrari's production line is provided by MCM; in addition, the entire internal processing mother machine of MCM only has a self-made horizontal machine. The key parts are all from this equipment, which integrates milling, boring and grinding functions. The machine tool industry needs For the processing of the spindle box, MCM can fully meet the requirements; the second point is that the maximum torque of its products can reach more than 7000 Nm; the third point is to provide a solution flexible production line, not a stand-alone machine; the fourth point is to provide specialized intelligent manufacturing The jFMX system can seamlessly connect ERP to CRM and achieve intelligent manufacturing.
Our merging company is to reach common values with the old shareholders and management team of the other party. The acquisition of a company requires synergy effect. In order to seize the digital complete equipment market in the aerospace assembly field and do a good job in the industrial layout, the company established Zhejiang Rifa Aviation in 2014 Digital Equipment Co., Ltd., 50% of MCM customers are serving the aviation field, including GE, RR, Saifeng, etc., to realize resource sharing from customer resources and technology. Another point is that due to cultural, legal, and language issues, acquisition is easy, but it is not easy to integrate. Be cautious about international mergers and acquisitions, the water here is still quite deep!
Zhang Baoquan——Executive President of Beijing Jingdiao Technology Group Co., Ltd.:
Beijing Jingdiao was founded in 1994 and currently has 3,000 employees. In 2014, the output value exceeded 3 billion. The company's product is only one CNC engraving machine, and the current production scale is more than 10,000 units a year.
Some people don't understand, how can a small engraving machine make such a big advantage? From the very beginning of our establishment, we have established a concept of only doing unique things, and only doing what others in the industry can't do. Although it is a bit harder, it is inspiring for the industry. Many markets developed afterwards are based on this concept.
Through our own technology accumulation, we explore the market, discover the market, change the market, and create new space. Many times I didn't fight with anyone, but I was exploring where my market is.
The theme of the conference is the competitiveness of the new normal. The economic downturn has far exceeded the endurance of many people. In this case, it is definitely impossible to say that you are thriving. Because our industry is relatively small and scattered, we can feel the pressure most. Our pressure far exceeds the pressure in 2009, and it feels very biting. I agree with what everyone said about precipitation. What our company should do now is to think about how there will be opportunities in the future, not what opportunities there are now.
How do we expand the market? The first thing to do is to tap the potential of the customer. The machine tool itself is an incremental market. If the customer's machine tool does not change and the customer has no new demand stimulus, where does the demand for machine tools come from?
There is also cooperation with the entire supporting manufacturers. During this down time, more often cooperate with high-quality supporting enterprises, try to make the entire industrial supply chain healthier and have more development potential.
postscript:
In the subsequent interactive session, Zhu Zhiyang, President of Youjia Industrial Group, and other guests on the stage had in-depth discussions on issues of concern. The wonderful views and new ideas continued to collide in the atmosphere of the venue, making all the guests still unfulfilled.
Finally, Mr. Chen Huiren talked about his views on the development trend of China's machine tool market in 2015, as the conclusion of the forum:
First, China's machine tool consumer market will bear further downward pressure. This year’s GDP growth is expected to increase by 7%. The downward pressure on the entire economy will further increase, and the downward pressure on the machine tool market will also further increase. Second, the basic characteristics and latest trends of China's machine tool consumer market will be more obvious, and the total demand will be significantly reduced. , The demand structure is accelerating and upgrading, and this year will be further highlighted; third, the government and enterprises will take active actions to effectively respond to the downward pressure; fourth, the structural differentiation of the market pattern and the competitive situation between enterprises has further appeared. These are some basic estimates of China's machine tool market in 2015, thrown out for everyone to judge.
