In order to enable all companies and departments to correctly understand the newly designed Rifa Group VI visual recognition system and effectively implement the introduction and promotion work, on May 21, the Group President’s Office organized a VI system introduction promotion mobilization meeting. Personnel above the manager level of each company department and relevant persons in charge of the introduction and promotion work participated in this meeting. At the meeting, Yang Juming, the President's Office, announced the "Rifa Group VI Visual Identity System Introduction Promotion Plan". The basic elements of the VI system of Rifa Group have been basically designed and compiled into the "Zhejiang Rifa Holding Group Co., Ltd. Corporate Image Handbook" and the "Rifa Comb Science and Technology Park Corporate Image Handbook" respectively. According to the plan, the VI system will be introduced for trial starting on May 19th. During the trial period, the original corporate logo will cease to be used, and the original product logo will continue to be used. The new product logo will be used by the corresponding company after the pre-registration is passed. The use of the science park logo is synchronized with the construction of the science park. Two professional technicians from Hangzhou Ruide Company, the design unit of the VI system of the Group, explained the meaning and usage specifications of the logo. The design of the logo of the group starts from Rifa’s corporate characteristics and philosophy, and uses the deformed design of the letter "R" to reflect Rifa’s positive Mustang spirit. At the same time, considering the application of the logo on the product, the dynamics of "R" are deliberately used Give the logo a sense of agility; the logo uses digital image characteristics to reflect the modern and digital characteristics of Rifa Group. The dynamic overall combination not only reflects Rifa’s progressive team spirit, but also shows the overall strength of the group. At the same time, the entire logo It has a strong sense of the times, which embodies the group's development vision to become an agile international group company; the main color of the logo is red, which symbolizes Rifa's vigorous and enterprising spirit, and adds a sense of warmth and affinity to the logo. The use of the logo must be based on the standard color manuscript, and then used according to the regulations according to the specific situation. The size of the logo must be scaled strictly. There are strict regulations on the word spacing, position direction and matching of the logo with corporate standard characters. Reid’s professionals also specifically introduced some wrong usage examples. At the end of the meeting, Zheng Hejun, the general manager of the VI system project of the group, made a mobilization speech. He asked all companies and departments to earnestly implement the work involved in the plan during the trial period of the group VI system; the president's office is responsible for the supervision of VI introduction and promotion, and it must be approved before use; at the same time, in the trial process If the design is unreasonable, it should be proposed and revised through the President’s Office and the design company. After the design is finalized, Reed will provide each company with a standard draft of the VI system image manual. The new image logo must be strictly in line with the image. The provisions of the manual. Through this meeting, all companies and departments have a preliminary understanding of Rifa Group's VI new image system, as well as a further understanding of the VI system's introduction and promotion work plan. This is conducive to the introduction and promotion of the new image system and lays the foundation for the correct and standardized use of the new image system. Rifa Group's VI visual identification system is one of the core content of Rifa Group's CIS strategy and an important step in the internationalization of the group company. Its introduction and promotion will surely promote the overall improvement of corporate image.