The CIS strategy is an important part of the Rifa Group's overall strategy, an important step for the group company's internationalization, and a powerful weapon for the group to unify its cognition, coordinate its attacks, and achieve vertical and horizontal harmony in market competition. Rifa Group VI visual identification system is one of the core contents of Rifa Group's CIS strategy. Rifa Group VI visual identification system is a unique identification mark of Rifa Group. It is a complete and unique symbol system established by the company for the public to recognize and recognize. It is the fastest way to shape and cultivate the group's affinity image. Based on the MI (Idea Recognition System) and BI (Behavior Recognition System) of Rifa Group, the basic elements contained in the VI visual identification system of Rifa Group have been compiled into "Zhejiang Rifa Holding Group Co., Ltd. Corporate Image Manual" and " Rifa Digital Technology Park Corporate Image Manual. According to the actual situation of the company, the application elements contained in the VI visual recognition system will be introduced and tested in mid-May 2003, and will be gradually promoted in all aspects of the company. During the period of use, all departments are required to put forward suggestions for improvement during the trial period to facilitate the implementation of adjustments.